Slo Mo Lights

Graphic Design

Project Overview

Slo Mo Lights is a web-based series highlighting the best in high school football in the Central Valley. I was tasked with creating their logo, as well as other design assets, such as posters, flyers for potential sponsors, and merchandise. The result is a logo that could live on a wide array of different mediums: t-shirts, hats, banners, posters, stickers, the list goes on. The Slo Mo Lights team was thrilled with finished product and display it proudly on every episode they show online.

My Contributions

All assets were designed and created by me. The images on the posters were screen-captured from footage shot by the Slo Mo Lights team and edited by myself for the posters.

CUSTOM TYPOGRAPHY

Sometimes a logo calls for custom typography in order to convey a certain message. I wanted the text to be edgy, bold, and to evoke a feeling of speed and acceleration.

The logo for Slo Mo Lights captures the spirit of the series and uses easily recognizable elements of football, such as the helmet and lacing, to immediately establish its purpose as a football series.

COLORS

Sponsorships are the lifeblood of Slo Mo Lights. Having digital and printed flyers to send out was crucial in securing sponsors.

Getting the word out about the series was crucial to build a following and generate excitement. Digital posters of weekly games were a necessity for the growth of the series.

MERCHANDISE

No football web-series would be complete without branded merch. The logo functions perfectly as the design on a hat, t-shirt, banner, you name it.